Lately, we’ve been really digging into and attempting to make our Ads on Google Adwords as effective as possible, trying to convert impressions to clicks and hopefully having a high conversion rate. Conversion rate is how many people turn into customers of your product from your ad(s). Some of us will not have a conversion rate, some of us will have low and high conversion rates, but I’m glad we are learning about it lately so in the future I’m able to keep statistics and know what’s working verses what’s not working.
We are also learning to make strong effective ads using Google Adwords with actual ads and Ad Groups, which consists of keywords that people will search for and when they search for it, your ad will pop up on google.
It’s been about 2 weeks since we started our Adwords project, creating ads and ad groups. Here is a screenshot of how well my Adwords group is doing right now (3/15/17):
As you can see, there are keywords that are working better than others. My goal is by the end of the class to have a lot more keywords that work as well as the keywords that are working the best right now and then, in the near future, hopefully gain some new customers and fans through this resource.