Brochure Project


DESCRIPTION

Design a brochure for a company that helps the person/customer understand what the company is, does, and/or sells.

PROCESS (Programs, Tools, Skills, FOCUS principles)

1. First, I used my final logo from our previous logo project and dropped it into Adobe InDesign.

2. Then I started designing my brochure, using make up text and photos just to help build a scratch wireframe.

3. Then, I drew a final wireframe on paper to help guide me while designing the final brochure in Adobe InDesign.

4. Next, I started designing the brochure in Adobe InDesign. I wrote all the titles, body text, and imported all the photos and logos I wanted in the brochure.

5. Then, I placed everything (text, photos, logos) where I wanted them.

6. Finally, I added a gradient color to the brochure to make it more appealing for the reader.

CRITIQUE PROCESS

I met with a couple people, in class yesterday (3, 17, 17), to help critique my brochure. The suggestions they had were really great because they were things that never really crossed my mind. One person suggested I aligned all the titles to the left instead of centering the titles. I really liked that critique because centering is something we should always avoid if possible. The other person suggested I added a photo to the front of brochure to help the reader understand what the company is and does. I went in and made both of those changes and I really feel like it helped my brochure look more professional and straight forward.

MESSAGE

To help people understand what it is that “Feck” is, does, and sells.

AUDIENCE

All genders from 8 years of age to 55 years of age.

TOP THING LEARNED

How to set up and design a brochure from scratch.

COLOR SCHEME & COLOR NAMES

Cyan // Black

TITLE FONT NAME & CATEGORY

Georgia // Serif

COPY FONT NAME & CATEGORY

Futura // Sans Serif

THUMBNAILS OF ANY ORIGINAL, UNEDITED IMAGE(S) USED IN THE PROJECT

SOURCE OF EACH IMAGE

Logo is my own // All Images from http://Unsplash.com

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