Lessons Learned (3/24/17)

This past week I have been testing a bunch of new keywords through Google Adwords to try and get more traffic towards my website. Google Adwords have been really good at suggesting keywords too, to help gain more impressions on my Ads. Below I attached a photo of how my Ad group “Matthew Rapp Music” is doing and what keywords have been excelling more than others.

Screen Shot 2017-03-24 at 2.26.16 PM

Throughout the last couple of weeks, I have been deleting a bunch of keywords that haven’t been getting any impressions or clicks. Next, I think I will be separating more keywords, creating more ad groups with keywords that have some sort of relation to each other, and creating more Ads to help draw more people to my website.

Here is a screenshot from WordPress Analytics that has provided me with good information on where people are going on my website and how long is everybody staying on my website.

Screen Shot 2017-03-24 at 2.46.26 PMScreen Shot 2017-03-24 at 2.46.35 PM

I’m pretty happy with my results right now, considering how much traffic my website was getting before I started my Google Adwords campaign. I’m not satisfied, but I’m stoked about it. I’m gonna keep testing things out to see what works best and hopefully continue to spread my music/brand.

  • Website: MatthewRappMusic.com
  • Google Adwords: https://adwords.google.com/




Lessons Learned (3/20/17)

This past week/weekend, I really have been focusing on optimizing the homepage of each Ad I put on Google Adwords. I need to make sure that each Ad goes directly to the right page on my site, depending on the Ad.

I also need to make sure once they get to that page, the information I have on that page is intriguing enough for them to keep interest, possibly listen to my music and/or buy my music. A good way to do that is to add cool pictures, videos, and popular links like iTunes, Spotify, Youtube, etc. so people can easily find my music else where, depending on where they prefer to stream/buy music. Below are pictures of what I added to my website so people can easily be entertained when navigating through my website.

On the ‘Music’ page, I added a Spotify music player of my Debut 5-Song EP for people to stream it directly from my website. Also, I feel like the most popular place to listen to music today is through Spotify. I also added links to iTunes, Amazon, Google Play, and Bandcamp for people to click on if they would rather listen to my music on another website/app.

On the ‘Videos’ page, I added a slideshow of videos from my Youtube channel so people can watch all my Youtube videos straight from my website. They also have the option to click on the video and choose to follow the video link that would lead them straight to the video on Youtube, if they’d rather do that.

I think the trick to getting people to listen is having the right options and an easy navigational site so people can find what they want to find really easy. Also, really making sure the website is up to date and as professional looking as possible.

Lessons Learned (3/15/17)

Lately, we’ve been really digging into and attempting to make our Ads on Google Adwords as effective as possible, trying to convert impressions to clicks and hopefully having a high conversion rate. Conversion rate is how many people turn into customers of your product from your ad(s). Some of us will not have a conversion rate, some of us will have low and high conversion rates, but I’m glad we are learning about it lately so in the future I’m able to keep statistics and know what’s working verses what’s not working.

We are also learning to make strong effective ads using Google Adwords with actual ads and Ad Groups, which consists of keywords that people will search for and when they search for it, your ad will pop up on google.

It’s been about 2 weeks since we started our Adwords project, creating ads and ad groups. Here is a screenshot of how well my Adwords group is doing right now (3/15/17):

Screen Shot 2017-03-15 at 11.43.00 AM

As you can see, there are keywords that are working better than others. My goal is by the end of the class to have a lot more keywords that work as well as the keywords that are working the best right now and then, in the near future, hopefully gain some new customers and fans through this resource.


Lessons Learned (3/6/17 )

This past week, we have been putting together and finalizing our websites for our online business. I chose to use my music as my online business so I can learn how to market my business/music and generate traffic to my new website and hopefully generate some more fans and customers.

This past week was a bit overwhelming due to a lot of technical errors and issues with my domain name transfer and, also,  due to technicalities on the hosting end of things. But, I was finally able to fix all the problems and start building my site.

I chose to use WordPress as my website builder and BlueHost as my hosting site. Before I chose this, we were learning the differences between website builders and hosting sites. Before this topic and conversation, I didn’t know the difference between website builders and hosting sites. I always just used the website builder as the hosting site as well, but I learned you can generate a better website with less money using a different host. That was a great lesson learned that I’ll be able to use in the near future with updating my site and hopefully start building more websites over time.

  • Bluehost: https://www.bluehost.com
  • WordPress: https://wordpress.org (WordPress dot Org is what I’m using, not WordPress dot Com)

I also have been learning to use WordPress. Beforehand, I was using WebsiteBuilder which is much simpler than WordPress. It has been a stressful week trying to figure out all the tools on WordPress and trying to learn how to create and design specific pages by adding text, widgets, images, videos, etc. Over time, I really am loving WordPress because of how creative I can be! Plus there seems to be a YouTube video for everything I’m struggling with on WordPress, so that’s super nice!

  • Link to my new site: https://matthewrappmusic.com

We also have been picking up and practicing using Google Adwords. This is still pretty new to me and I’m still learning the basics, but what I have learned so far is how to set up a campaign. We are able to use a handful of “keywords” (what people can search in Google) to create a Ad Group for my specific landing page (my website). Then we are able to create Ads that will pop up when people search those keywords. I’m excited to learn more about Google Adwords so I, hopefully, can generate more fans and customers of my music.

Lessons Learned (1/22/17)

This was the first week of Web Business Creation. Although it was an overwhelming load of information, I really learned a lot.

I am going to write on my personal reflections and what I learned about creating and running an online business.

This week we really emphasized the importance of Business Models and Ideas. We discussed whether it is better to pick a business model first or to pick a business idea first. There isn’t a right or wrong way to do it, but discussing both ways really made me come to the conclusion that I think having a business idea first would work better. First, I think it is really important to get into or create a business selling something you’d enjoy selling and being around. I don’t think a business can last long if you don’t enjoy working it. Second, I think it is easier to pick a business model based of your idea. I would have a tough time picking a specific idea based off a business model, especially picking one that I would enjoy creating and working. Below I attached some useful links to help put together a business idea/model.

I also learned a lot this week discussing Demand and Competition. Demand is “a customer’s desire and willingness to pay a price for specific good” (http://www.investopedia.com/terms/d/demand.asp). Competition is “the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix: price, product, distribution, and promotion” (http://www.businessdictionary.com/definition/competition.html). Both are very important when deciding a business idea. You want to study up on the demand and competition of a certain product or idea as much as you can before you decide to invest into selling that product or idea. A good way to figure out some of that information is through Google Adwords. We learned how to use it this last week and I think it will be very helpful for me and my future as an online business owner. Google Adwords can show you the demand and competition of the product by giving you statistics of people searching for that product or idea online. We learned how to use it a little bit this last week, but there are several things you can learn through Google Adwords that we haven’t touched on, yet. I’m excited to really dive into learning more of that resource and using it to my full advantage.